← Fashion · AI · SaaS · Mobile
Atelier Noir
AI fashion photo studio: one product photo → an on-model campaign, on web, iOS and Android
A complete platform we built for fashion brands: a marketing site in 10 languages, a web studio, native iOS and Android apps, and payments by card, App Store and Google Play. From a single photo of a garment, the customer gets editorial on-model frames, video clips, a virtual try-on on a real customer and measurements for listings.
Year
2026
Duration
End-to-end build · ongoing development
Status
LIVE
10
Languages: site, studio, emails, apps
3
Platforms: web, iOS, Android
170+
Editorial and e-commerce sets
86
Models with licensed rights
— REAL SCREENS FROM THE PRODUCT
— THE CHALLENGE
What needed to be solved.
- !Small and mid-sized fashion brands pay thousands of euros per photo shoot — for every collection and every marketplace
- !Every platform wants a different format: pure white on Amazon, #F1F1F1 grey on Zalando, a 1:1.44 ratio, an AI-image label for Google
- !The garment must stay exactly the same — cut, colour, buttons, logo — not “something similar”
- !Customers work from showrooms and shop floors, so they needed a phone, not only a desktop
- !Payments on three channels (card, App Store, Google Play) under the strict rules of the app stores
- !Photos of real people in virtual try-on: consent, adults only, privacy
— THE SOLUTION
How we solved it.
- ✓A premium marketing site in 10 languages, with per-language SEO, an editorial journal published automatically, pages per garment type, platform and honest comparisons
- ✓A web studio: a new campaign in 6 steps (product, model, logo, mood, set, generate), collection batches, model and set libraries, brand kits
- ✓An image engine that keeps the cut, colour and details of the garment, with automatic quality checks and credits returned for rejected frames
- ✓Video clips in four styles (Reveal, Motion, 360°, Runway) and a vertical 9:16 film for Reels and TikTok
- ✓Virtual try-on on the real customer's photo — adults only, with the person's consent, the photo kept private and deleted after 24 hours
- ✓Measurements from a photo, marketplace export at the official sizes and direct publishing to Shopify
- ✓Native iOS and Android apps: shoot → campaign, try-on, measurements, launch plans, barcode → Shopify, offline queue, notifications, sharing with a post text written automatically in the customer's language
- ✓Payments by card, App Store and Google Play, all tied to the same account of frames and clips
- ✓Human retouching within 48 hours, an admin panel, emails in 10 languages and an AI assistant in the studio that explains the interface in each customer's language
- ✓Security: antivirus scanning of every file, data hosted in the EU, account deletion from the app, a security audit
— DELIVERED FEATURES
What the delivery included.
Main components built and deployed in production.
◆Marketing site in 10 languages with full SEO
◆Web studio for fashion brands
◆iOS app (App Store)
◆Android app (Google Play)
◆Editorial on-model frames from one photo
◆Video clips and a vertical 9:16 film
◆Virtual try-on on a real customer
◆Measurements from a photo
◆Export for 6 marketplaces + Shopify
◆Launch plans for collections
◆Payments by card, App Store and Google Play
◆Human retouching in 48 h
◆AI assistant in the studio, in 10 languages
◆Admin panel
◆Transactional emails in 10 languages
— RESULTS
Numbers that matter.
Real metrics, not vanity. Verifiable in production.
1 photo
becomes a whole on-model campaign in minutes, without a photo shoot
3 platforms
web, iOS and Android — one account, the same campaigns, in sync
3 payment channels
card on the site, App Store and Google Play, following each store's rules
10 languages
site, studio, emails, assistant and apps, each in the customer's language
— RELATED PROJECTS
Other similar projects.
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